Creative direction for the luxury yachting magazine Asia-Pacific Boating, established in 1976, is a bi-monthly magazine covering luxury yachting, marine lifestyle, and ocean conservation throughout the Asia-Pacific region. Brief: The magazine seeks a comprehensive redesign to modernise its appearance and more effectively engage its discerning audience. Solution: A redesign that embodies freedom, power and sophistication, evoking the excitement of adventure and the refined luxury of high-end yachting.
Incorporation of subtle nautical-inspired motifs for a distinctive aesthetic
