AsiaSpa

Creative direction for the wellness magazine Asia Spa magazine focuses on wellness, spa culture, and holistic health across Asia. Brief: The magazine needs a modern, elegant redesign to mark a new editorial era and connect with a broader, gender-neutral audience. Solution: An effortless-chic design blending understated elegance with tranquility for a timeless, inviting reading experience.

Wellness | Editorial

Use of clean, uncluttered visuals with generous breathing space to evoke a sense of serenity

A well-defined typographic hierarchy to enhance readability

Adoption of a wider format to introduce additional space, creating a relaxed, airy appearance

Layering of imagery and soft overlays to add depth without compromising simplicity

Use of a muted, natural colour palette to create a calming and peaceful atmosphere reminiscent of a spa

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