Use of clean, uncluttered visuals with generous breathing space to evoke a sense of serenity
A well-defined typographic hierarchy to enhance readability
Adoption of a wider format to introduce additional space, creating a relaxed, airy appearance
Layering of imagery and soft overlays to add depth without compromising simplicity

Use of a muted, natural colour palette to create a calming and peaceful atmosphere reminiscent of a spa

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