Cathay Pacific
Editorial redesign and art direction for the airline’s paperback publication Cathay Pacific’s Stories Straight from the Heart compiles the heartwarming real-life experiences of its cabin crew in a celebration of the airline’s ethos: softly spoken, strongly felt. The book serves as a marketing tool for customers and recruits. Brief: The publication needs a fresh look that is more closely aligned with the brand’s new design ethos. Solution: A look that is refined while emanating warmth and evoking a feeling of intimacy.
Transportation | Book