Use of forward-tilted strokes to build momentum and give a sense of excitement.
Graphic strokes that shift and morph into dynamic shapes to represent a brand with endless possibilities.
Two2
Identity design for a media startup Two2 is a media startup comprising two internationally licensed titles, Asia-Pacific Boating and AsiaSpa. Both are luxury-lifestyle publications aimed at the region’s emerging elite. The Two2 brand denotes the cofounders’ partnership, the two initial titles, and the two platforms on which they are presented—print and digital. Brief: The media startup needs an identity that reflects the brand’s youth and agility in a rapidly changing media industry. Solution: A fresh, dynamic visual identity system that echoes the copartnership and vitality at the brand’s core.
Publishing | Brand Identity